Monday, February 7, 2011

#287 Doritos and Death

So how about that Superbowl? Yes, we watched even though our two teams (the Jets and the Bears) both got knocked out 2 weeks ago. It was a great game even if we didn’t really have a stake in it, and the commercials were pretty good too.




Eric wouldn’t have had any interest in the game, but he would have liked the commercials--especially the Doritos commercials. I liked them all even though I was thoroughly weirded out by the one guy licking the other guy’s finger to get at the left-over cheese powder. I do wonder about the company’s preoccupation with death though. In one of this year’s spots a friend house sits for another friend and forgets to feed the fish and water the plant. Both subsequently die and are revived when sprinkled with Doritos crumbs. Then as the house-sitting friend is dusting he knocks over an urn of ashes and miraculously brings Grandpa back to life with Doritos.



In one of last year’s spots a man fakes his own death in order to get his wish of being buried in a casket full of Doritos.



I have to say, it never occurred to me to bury (or cremate) Eric with Doritos though he would have thoroughly approved. Mourning him by eating them is something he probably would have liked more though. Why waste a good Dorito?



Doritos may arguably be the king of chips, but they are not life-giving. If they were, well, we used have used that power over a year ago.



Still, my favorite commercial was not a Doritos commercial, but was another one that Eric would have appreciated. A little boy was dressed as Darth Vader (a character from Star Wars—how could Eric not like that?) and tried in vain to use his dark powers until dad comes home and gives him some stealth help from the car remote. The little boy thinks he starts the car and turns the headlights on—much to his surprise. It was really cute, especially because my 4 year old and I used to play this game in reverse—he thought he was blowing my headlights out when I would press the lock button on the remote. Eventually he got too smart for that game though. Now he just asks if he can do the remote himself.



Eric would have approved of that too.

1 comment:

  1. It always strikes me with those commericials--when there is some violence (like hitting the woman with the diet soda) how they might be taken in another context--or even the one they are meant to be taken--as in they are violent, or morbid.
    But, I loved the one you mention, and I am glad that it touched on a sense of humor that you share with Eric. You know he'd have been laughing.

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